Equativ
Steve Reiter is a seasoned professional in the advertising and technology sectors, currently serving as a Senior Key Account Manager at Equativ (formerly Smart) since October 2018. Prior roles include Sr. Client Services Manager at Pubvantage, where expertise in advertising technology was honed, and Ad Operations Manager at AdReels, specializing in targeted video advertising. A background in journalism is evident from a BA degree from Penn State University, along with freelance editing experience at Moneyball Economics and multiple editorial positions at Minyanville Media, Inc., where skills in content management, article performance, and client relations were developed. Reiter's diverse roles across various companies underline a strong focus on digital media, account management, and data analysis.
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Equativ
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Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. We are headquartered in Paris and New York, operating globally with a team of more than 450 in 20 offices. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.
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