Equativ
Teiffyon Parry has an extensive work experience in the ad monetization and media industry. Teiffyon is currently the Executive Vice President of Sales Excellence at Equativ (formerly Smart), where they are responsible for driving sales performance. Previously, they served as the Executive Vice President of Global Demand at Smart, leading the global demand-side offering. Teiffyon also worked as an Advisor to the Board at MediaBrain Inc. In their earlier roles, they held positions such as Global Head of Agency Strategy and Sales at FreeWheel, Managing Director at Strata Marketing Inc., and Managing Director at Adazzle. Teiffyon played a key role in the growth and integration of Adazzle into Strata Inc. Teiffyon also worked as an Analyst at Accenture Ecommerce Launch Centre and as a Program Assistant at Cable & Wireless Communications.
Teiffyon Parry attended Newcastle University from 1995 to 1998, where they earned a Bachelor of Arts degree in Human Geography. Their field of study focused on geography.
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Equativ
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Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. We are headquartered in Paris and New York, operating globally with a team of more than 450 in 20 offices. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.
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