Equativ
Veronique Pican has a diverse work experience spanning over several companies and roles. Veronique has worked as the Managing Director FR at Smart AdServer, where they focused on empowering publishers and offering safe and efficient inventories to buyers. Veronique also worked as the Directeur général at Ligatus, where their responsibilities included promoting technologies and developing native advertising platforms. At Antenna Technologies France, they served as a Board Member and engaged in research to reduce extreme poverty and public health problems. Prior to that, they worked at Yahoo as the Managing Director & country commercial director France, where they developed media partnerships and managed the local revenue and ad-solutions portfolio. Veronique also has experience as the Chief Operating Officer at MediaCom, where they managed a team of 60 people and provided consulting and planning services for advertisers. Additionally, they have held positions at Groupe Express Roularta as the Marketing and Sales manager, Axel Springer as a Publisher, and Groupe Expansion as a Sales Manager.
Veronique Pican attended Lycee Hoche from 1978 to 1985, where they pursued a BA A1 degree. From 1986 to 1989, they enrolled at NEOMA Business School and completed their DESCAF degree with a focus on marketing and communication.
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Equativ
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Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. We are headquartered in Paris and New York, operating globally with a team of more than 450 in 20 offices. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.
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