Equifax
Arun Velu is a seasoned professional in advanced analytics with extensive experience in data-driven decision-making across various sectors. Currently serving as Senior Director of Advanced Analytics at Equifax since July 2017, Arun oversees customer insights and advanced analytics for the direct-to-consumer division, supporting marketing and product teams to drive growth. Prior roles include Director of Advanced Analytics at Equifax, where models and simulations were developed to optimize marketing ROI, and Senior Statistical Consultant, focusing on predictive models and reporting frameworks for consumer engagement. Additional experience includes positions at EXL as Engagement Manager, Credigy as Statistician, and Mu Sigma as Senior Business Analyst, showcasing a strong background in statistical modeling, CRM dashboards, and business process improvement. Arun holds a Master of Engineering Management from Duke University, a Masters in Business Law from the National Law School of India University, and a Bachelor of Engineering in Electrical and Electronics Engineering from Government College of Technology, Coimbatore.
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Equifax
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Equifax is a global data, analytics, and technology company. We believe knowledge drives progress. They blend unique data, analytics, and technology with a passion for serving customers globally, to create insights that power decisions to move people forward. Headquartered in Atlanta, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor's (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 11,000 employees worldwide.