ERDEM
Gaia Frigeni is a seasoned professional in the fashion industry with extensive experience in sales, customer service, and design. Currently serving as a Senior Sales Assistant at Erdem since July 2022, Gaia contributes to expanding an international clientele while providing top-tier service in the flagship store located in Mayfair. Previously, at SANDRO, Gaia held roles as Assistant Store Manager, Supervisor, and Sales Assistant, where efforts consistently led to exceeding sales targets and enhancing the customer experience. Additional experience includes an internship at Mary Katrantzou focusing on fashion show pieces, and roles as a Junior Fashion Designer/Designer Assistant at 1 One and Stage Assistant Fashion Designer at Hop Srl, supporting various womenswear collections' design processes. Educational credentials include a Laurea Triennale in Design della Moda from Politecnico di Milano and short courses from the University of the Arts London in fashion folio and drawing.
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ERDEM
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ERDEM is an independent house of bold fashion for women, based in London. Founded in 2005 by designer Erdem Moralioglu MBE, the brand has forged its own path within the industry. Poetic and rigorous, ageless and timeless, powerful and versatile, Erdem's world is an intriguing interplay of strength and beauty. In fifteen years, Erdem had established an exuberant language of femininity that transcends fashion to inspire strength and confidence in the women for whom he designs. It is a passionate language that is evocative and eccentric in character, fluently spoken with a beauty that is intense and romantic. The house of ERDEM is cultured and erudite, underpinned by a belief in the power and skill of craftmanship. Mind and hand work together to bring imagination to life with precision, artistry and the compelling dexterity of the handmade. Respect for traditional skills is combined with an excitement for innovation, in technique and application. Erdem is at heart a storyteller. Collections are formed around a narrative, championing heroic women at a particular place and a moment in time. Erdem's fashion is dramatic, atmospheric and expressive in the service of emotion: it is not what she wears, but how she feels that matters.