ERDEM
Sonia Ruth Fici is a dedicated professional with extensive experience in the fashion production sector. Currently serving as a Junior Production Assistant for Erdem since May 2022, Sonia specializes in the preparation and packing of raw materials, improving efficiency in production logistics. Previously, Sonia worked at Anna Sui in various roles from 2013 to 2020, including Production Assistant, where responsibilities ranged from vendor communication to quality control of fabrics. Early experience includes a position as a Sample Room Assistant, managing fabric data, and as a Knitwear Design Assistant at Thakoon, facilitating the production process. Educational credentials include a Master's degree in Collection Design from Polimoda, a Bachelor of Arts in International Fashion Business from Nottingham Trent University, and a Foundation Degree in Fashion Design Technology from the London College of Fashion.
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ERDEM
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ERDEM is an independent house of bold fashion for women, based in London. Founded in 2005 by designer Erdem Moralioglu MBE, the brand has forged its own path within the industry. Poetic and rigorous, ageless and timeless, powerful and versatile, Erdem's world is an intriguing interplay of strength and beauty. In fifteen years, Erdem had established an exuberant language of femininity that transcends fashion to inspire strength and confidence in the women for whom he designs. It is a passionate language that is evocative and eccentric in character, fluently spoken with a beauty that is intense and romantic. The house of ERDEM is cultured and erudite, underpinned by a belief in the power and skill of craftmanship. Mind and hand work together to bring imagination to life with precision, artistry and the compelling dexterity of the handmade. Respect for traditional skills is combined with an excitement for innovation, in technique and application. Erdem is at heart a storyteller. Collections are formed around a narrative, championing heroic women at a particular place and a moment in time. Erdem's fashion is dramatic, atmospheric and expressive in the service of emotion: it is not what she wears, but how she feels that matters.