Ergatta
Alessandra Gotbaum is a seasoned professional with extensive experience in digital marketing and operations. As Co-Founder and COO at Ergatta since February 2019, Alessandra has played a pivotal role in the company’s strategic initiatives. Prior to this, Alessandra served as VP, Global Account Lead at MediaMath from June 2011 to February 2019, overseeing digital marketing strategies for large enterprise clients across multiple regions, and leading various cross-functional teams. Additional roles at MediaMath included Senior Director of Global Activation for the Data Management Platform, where Alessandra managed substantial global deployments, and Director of Enterprise Accounts, focusing on client strategy and revenue generation. Alessandra's career began as Managing Director and Publisher at Inside New York, managing a widely circulated guidebook. Alessandra holds a Bachelor of Arts degree in Mathematics and Creative Writing from Columbia University, completed in 2011.
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Ergatta
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Ergatta is changing the motivation that moves people. We are a team of bright, driven, and innovative thinkers on a mission to build a new consumer category: game-based home fitness. Our flagship product, the Ergatta Rower, provides a competitive and personalized full-body rowing workout through an engaging game-based interface. Our products are sustainably-made in New England from American cherrywood and designed to be on display. As fitness activity increasingly shifts into the home, we believe the big winners will be those who innovate around what is on the screen. Our content provides a new and uniquely addictive consumer experience, radically different from traditional instructor-led offerings. Ergatta recently closed a $30M Series A, led by Advanced Venture Partners and joined by Greycroft, Fifth Wall, Gaingels, and Hans Tung (GCV). Off the heels of that capital raise, we are expanding our game studio, breaking into new verticals, and continuing to challenge the way at-home fitness “should” look and feel. However, above all else, we are investing in our company’s most important asset: our people. We invite you to explore our Org chart to learn more about our team, our culture, and what makes us unique :) If you like what you read - please don't hesitate to reach out to our team! We'd love to hear from you.