Barbora Masiarova

Barbora Masiarova has extensive experience in marketing and business management, currently serving as Global Segment Marketing Manager at ESET since February 2015, where responsibilities have included leading the Global Segment Marketing Team and specializing in strategic and product marketing. Prior experience includes roles at Coca-Cola Hellenic Bottling Company, where Barbora worked as a Channel Marketing Specialist, and earlier positions in sales and commercial management. Barbora also has teaching experience as an English Lector in various organizations. Educational qualifications include an MBA in Strategic Management from Cambridge Business School, a Master's in Neuromarketing from Hamburg Media School, and a Master's in International Business from the University of Economics in Bratislava, alongside a brief study at Alma Mater Studiorum – Università di Bologna.