Martin Vydra

Martin Vydra is a seasoned marketing professional with extensive experience in segment marketing and strategic planning, currently serving as Senior Global Segment Marketing Manager and Global Segment Marketing Team Lead at ESET since January 2017. With a strong focus on Small and Medium Businesses (SMB), Martin defines marketing strategies, value propositions, and messaging for products and services. Prior to ESET, Martin held various marketing roles at Noxi, Forte SK, and Ikar, where responsibilities included product management, sales support, and editorial leadership. Martin's educational background includes a Master's degree in Philosophy from Trnavská univerzita v Trnave and a Mini MBA in Marketing from Marketing Week, completed in 2020.