Eshots
Craig is a recognized expert in the event marketing space and is a trusted advisor to some of the largest marketers in the world. He began his career as an account executive with PS Promotions and later assumed the responsibility of Vice President of Marketing and Promotions for the Sitour Agency. During his tenure, he managed several large client accounts with a specialty around ski-related promotions for Fortune 500 clients. Craig launched eshots in 1998, spurred on by a request from one of his largest clients. As the company evolved, Craig recognized the value events played in helping marketers gain insight into event participants' interests in learning, selecting and buying products. He received his Bachelor of Science degree from Western Michigan University.