EssenceMediacom Australia
Farooq Akbar is a seasoned professional in the digital marketing and media industry, currently serving as the Marketplace Director at EssenceMediacom Australia since December 2022. Previous roles include Associate Director Digital at IG Square Pakistan from September 2020 to November 2022, and various positions at Wavemaker from July 2016 to September 2020, culminating in the role of Business Manager Digital. Farooq's career initiated in 2010 with positions at Markco Tech and BitWords Media LLC, progressing through roles such as Digital Media Planner, and culminating in leadership positions in digital strategy and planning across multiple companies. Farooq Akbar holds a Bachelor's degree in Computer Engineering from COMSATS Institute of Information and Technology, earned from 2005 to 2009.
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EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.