EssenceMediacom Australia
Katherine Pochroj is an experienced professional in the media and advertising industry, currently serving as Group Marketplace Director at EssenceMediacom Australia since June 2015, with previous roles including Investment Director, Associate Investment Director, Investment Manager, and Senior Activation & Investment Executive for Procter & Gamble. Katherine began expertise in influencer marketing and social media at Switched on Media and holds a Master of Digital Communication and Culture, as well as a Bachelor of Arts in English and Political Science, both from the University of Sydney.
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EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.