EssenceMediacom Australia
Nick Hinchley is an experienced professional in digital marketing and technology, currently serving as the Head of Data & Tech at EssenceMediacom Australia since August 2015. In this role, Nick develops and delivers tailored client technology roadmaps to facilitate digital transformation and achieve business goals. Previous roles include Group Digital Director, overseeing investment for clients such as eBay and TCCC, and Biddable Director, where Nick led a team of specialists across various clients. Notable achievements include significant increases in SEM bookings and successful campaign management for prestigious brands like P&O Cruises and Audi. Nick began the career in digital marketing with foundational roles at MediaCom, Media Wow, and The Individual Agency, complemented by a Bachelor's degree in Advertising & Media Studies from Northumbria University and a recent Mini MBA in Marketing.
EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.