EssenceMediacom Australia
Patrick Fakiye is a seasoned professional in the media and investment sectors, currently serving as Group Marketplace Director at EssenceMediacom Australia since January 2020. With a career trajectory that includes roles such as Marketplace Director, Associate Investment Director, and Investment Manager, Patrick has developed expertise in managing media accounts, data analysis, and stakeholder communication. Prior experience includes positions at Zenith as Investment Manager and Trader, as well as Media Executive and Media Account Coordinator at Active International Australia. Patrick holds a Bachelor of Business Administration with a Bachelor of Commerce in Professional Accounting from Macquarie University and completed education at Marist College Eastwood.
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EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.