EssenceMediacom Australia
Poorani Adewole is a seasoned professional in data technology and analytics, currently serving as the Chief Data Tech and Analytics Officer at EssenceMediacom Australia since November 2023, focusing on transforming digital and media maturity for clients through tailored solutions. With over a decade of experience at Mindshare, Poorani progressed through various leadership roles, including Data & Technology Lead and Head of Performance, driving integration and efficiency across digital channels. Additionally, Poorani has a strong background in SEO, achieving significant revenue growth as Owned & Earned Partner and enhancing international SEO capabilities as SEO Business Director. Previous positions include SEO Manager at Outrider Australia and Internet Marketing Manager at Apex Pacific, complemented by academic qualifications in Finance and Information Technology from the University of Technology Sydney.
EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.