EssenceMediacom Australia
Tania Virkel is a highly experienced individual in the field of media and digital marketing. With a background in advertising and communications, Tania has held key positions in companies such as EssenceMediacom Australia, iProspect, and The Conscience Organisation. Tania has developed media strategies, managed digital projects, and led teams to achieve brand and commercial goals. Their expertise in brand planning and creative strategies has been essential in working with a wide range of local and international brands. Tania holds a degree in Social Communication and Advertising from the University of Buenos Aires, as well as additional certifications in Digital Marketing and Commerce.
EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.