EssenceMediacom Australia
Vianna Kim is the National Head of Performance, Data & Tech at EssenceMediacom Australia since January 2024. Prior to this role, Vianna served as Transformation Director at OMD Australia from October 2017 to January 2024, leading digital transformation initiatives for notable clients like Telstra, Apple, and Qantas Airlines. Vianna was also an inaugural member of OMD Australia's Exec Next program, contributing to agency challenges with innovative solutions. Experience includes positions at OMD USA, Havas Chicago, Spark Foundry, and Mindshare, focusing on digital strategy and media planning for various high-profile brands. Vianna began a career in retail management at Abercrombie & Fitch and has international experience as an Assistant Language Teacher in Japan. Vianna holds a B.S. in Marketing and Japanese Studies from DePaul University.
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EssenceMediacom Australia
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.