essencemediacom
Aarti Bharadwaj has a strong background in analytics and research, with extensive experience in the media industry. Aarti has held various senior leadership positions in companies such as Essence, Publicis Media, Starcom Mediavest Group, and Mindshare. Aarti has also worked in consulting and research roles at organizations like Sage Publications, India Development Foundation, and TERI. Aarti holds a Master's degree in Quantitative Economics from the Indian Statistical Institute and a Bachelor's degree in Mathematics from St. Stephen's College, Delhi. Aarti is known for their expertise in tailoring media strategies to meet business objectives and driving engagement with marketing teams on strategic initiatives.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.