essencemediacom
Brianna Dutton is an accomplished media professional with extensive experience in strategic brand management and media planning, currently serving as Group Media Director for the Peacock Account at EssenceMediacom since January 2021. Dutton previously held various roles at Horizon Media, including Brand Strategist for BET Network and Capital One, and began a career with internships at Interactive One, McCann New York, and Discovery Communications, gaining valuable skills in integrated marketing, competitive analysis, and advertising sales. Dutton holds dual Bachelor of Science degrees in Advertising and Marketing from the S.I. Newhouse School of Public Communications and the Martin J. Whitman School of Management at Syracuse University.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.