essencemediacom
Elena Durdevic currently serves as a Senior Regional Manager at EssenceMediacom, specializing in the Richemont account since August 2022, where responsibilities include overseeing media strategy development and implementation based on consumer insights and performance metrics. Previously, Elena held the position of Content & Partnerships Lead at Halo Coffee Global, focusing on market expansion and sustainable practices, and secured significant investment for the company's growth. Earlier experience includes roles at Nestlé Nespresso SA, where digital media management responsibilities were expanded, as well as positions at MediaCom, Balloon Ventures, Amazon UK, and others, demonstrating a strong foundation in media planning, digital strategy, and team leadership across diverse sectors. Elena's educational background includes a Master's degree in Anthropology & Cultural Politics and a Bachelor's degree in Anthropology and Media from Goldsmiths, University of London.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.