essencemediacom
Michael Boehme is currently serving as EVP - Global Campaign Analytics at EssenceMediacom. Before joining EssenceMediacom, Michael held the position of Sr. Vice President of Analytics at Starcom. Michael has extensive experience in analytics, having worked at companies like SC Johnson, Kraft Foods Group, Procter & Gamble, and Clairol Inc. Michael holds a Bachelor of Science degree in Marketing and Entrepreneurship from Northeastern University.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.