essencemediacom
Rob Dickens is an accomplished marketing and strategy professional currently serving as Managing Partner and Group Strategy Director at EssenceMediacom since April 2023, focusing on the North America strategy for adidas and Indeed, while also specializing in Generative AI capabilities and creative innovation. Prior experience at MediaCom from September 2014 to April 2023 involved leading media and communication strategies for global brands with significant ad spend across multiple markets, driving successful product launches, and contributing to award-winning campaigns. Rob also founded Bloc Collective, an innovative canned cocktail company, from August 2020 to July 2022, and held various strategic roles at MediaCom Australia and Universal McCann earlier in the career. Education was completed at Takapuna Grammar School from 2000 to 2004.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.