essencemediacom
Shilpa Dua (Lall) is an experienced professional with a background in analytics and a focus on various industries such as Credit Cards, Telecom, Retail, and Media. Shilpa has held leadership roles at companies like EssenceMediacom, Urban Dhaage, Essence, dunnhumby, and Fractal Analytics. Shilpa has a Master's degree in Economics from Delhi School of Economics and a Bachelor's degree in Economics from Shri Ram College of Commerce. Shilpa's expertise lies in building scorecards for clients and profiling customer bases using RFM techniques.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.