Nicolette Nijhuis

Nicolette Nijhuis serves as the Lead Customer Data & AI at Essense since January 2024, focusing on scaling a data-driven customer experience proposition and advising notable clients such as Bol and RTL Videoland. Prior to this role, Nicolette held positions at CM.com as Teamlead of Data Translators & AI Strategists and Consumer AI Strategist, working with clients including Sligro and Blokker to enhance customer-centric AI strategies. Experience at Deloitte involved roles as Senior Consultant and Consultant in Artificial Intelligence & Data, contributing to significant projects like the winning tender for the government and analyzing customer data for the Netherlands Enterprise Agency. Earlier roles included Digital Marketer at Samotics, Marketing Data & Insights Intern at Nestlé Nespresso SA, and various marketing positions at AIESEC and Amac B.V. Nicolette holds multiple advanced degrees, including an MSc in Marketing Management from Rotterdam School of Management and an MSc in Economic and Consumer Psychology from Leiden University.