Bart Dirkson

Bart Dirkson is an experienced marketing professional, currently serving as a Senior Marketeer Retention SME & B2C at Essent since February 2021. Previously, Bart held various roles in retention and customer lifecycle management at leading telecommunications companies, including T-Mobile Netherlands BV and Tele2 Nederland, where responsibilities included developing retention strategies, managing CRM initiatives, and optimizing customer journeys. Bart's early career included positions at Online and ING Nederland, focusing on campaign marketing and sales funnel optimization. Bart holds a Bachelor's degree in Marketing Management from Inholland University and additional education from Vrije Universiteit Amsterdam.