Amanda Torchia Predebon

Amanda Torchia Predebon is a seasoned professional with extensive experience in eCommerce and retail media management. Currently serving as the Global eCommerce Retail Media & Content Manager at Essity since December 2022, Amanda is responsible for developing and implementing marketing strategies across multiple regions, including the UK, EU, US, and Latam. Prior to this role, Amanda spent a decade at Reckitt, where responsibilities included leading consumer experience for major healthcare brands on platforms such as Amazon and eBay, as well as advancing performance marketing strategies across various media channels. Amanda holds a degree in Business Administration and Management from Universidade Anhembi Morumbi and has a strong history of driving ROI-focused campaigns and educating teams on digital media performance.