Andres Hofmann

Andres Hofmann is a seasoned IT professional specializing in digital marketing and solutions architecture, currently serving as the Head of Solution Architecture - IT Digital Marketing at Essity. With a strong background in leading digital transformations, Andres has previously held key roles at adidas as Lead Digital Growth Consultant, and at GOAL ZERO, where contributions included driving international digital strategies and optimizing e-commerce solutions across various positions including Head of International Digital Marketing and Digital Marketing Solutions Manager. Other significant experiences include directing digital transformations for BLACKYAK Co., Ltd. and HEIMPLANET, alongside pivotal roles at Fjällräven and Fenix Outdoor focused on data-driven marketing strategies. Andres's early career included innovative solutions development for maritime operations at Australis Cruises and Navimag Ferries. Educational qualifications include a Bachelor of Science in Computer Science from the University of London and diplomas in Industrial Product Engineering and Industrial Design from Universidad Mayor.