Bernat Subirá

Bernat Subirá has a diverse work experience spanning over several companies. Bernat began their career in 1994 as a Product Manager at Roche and also worked as a Sales Representative during their time there. Bernat then joined Novartis Consumer Health in 1996, where they held various roles including Sales Rep, Product Manager, Marketing Research Manager, and Marketing Intelligence Manager. At Novartis, they were responsible for conducting market research, managing ad-hoc studies, and coordinating with market research companies. In 2008, they moved to Novartis Consumer Health and took on roles as the Business Intelligence - Sales Force Effectiveness & CRM Manager and later as the Business Intelligence - Sales Force Effectiveness & Sales Forecasting Manager. In these roles, they led projects related to sales force effectiveness, developed dashboards to measure commercial results, and managed sales force incentives and objectives. Bernat then joined ESTEVE in 2016, where they worked as the Sales Force Effectiveness, CRM & Business Analytics Manager and later as the Business Intelligence & Commercial Excellence Manager. In these positions, they led various projects related to CRM implementation, business intelligence, and sales force effectiveness. Bernat also managed processes related to incentive schemes and objectives, as well as forecasting and integrated business planning. Bernat'smost recent position with ESTEVE is the Director of Global Business Intelligence & Commercial Excellence.

Bernat Subirá completed a Master's degree in Marketing from Esade between 1999 and 2001. Prior to that, they obtained a Bachelor of Pharmacy (B.Pharm.) degree with a focus on Industrial studies from the Universidad de Barcelona, spanning from 1987 to 1993.