Stefanie Rankl

Stefanie Rankl currently serves as the Head of Tech Stack Projects and PMO for Digital Transformation at ETERNA Mode GmbH, focusing on project management and digital initiatives since 2016. Previously, Stefanie led the CRM team, emphasizing a cross-channel strategy centered on customer retention and value enhancement. Prior experience includes roles as a project manager at CENTOURIS with expertise in user research and market analysis, and as a data analyst at DEFACTO GmbH and GfK, where responsibilities included geomarketing and data mining. Stefanie contributed to academic pursuits as a research associate and lecturer at the University of Passau while holding earlier positions as a junior research specialist. Educational qualifications include a Dr.rer.pol. and a degree in Economics from the University of Passau.