Joanna Hobday

Joanna Hobday currently serves as the Chief Operating Officer at Event Network, LLC since March 2025. Previously, Joanna held the position of Executive Director at BRITE Management from September 2023 to February 2025, and served as Vice President of Global Branded Experiences at Sazerac Company from June 2022 to September 2023. Before that, Joanna worked at The Coca-Cola Company as Senior Director of Retail & Attraction Operations & Administration from October 2018 to June 2022. Joanna's extensive experience in the entertainment sector includes roles at Merlin Entertainments, where Joanna was General Manager and held several marketing positions for SEA LIFE and LEGO Discovery Center Brands from May 2011 to October 2018. Joanna holds a BSc in Business Economics from the University of Warwick and is pursuing an MBA at the University of London, expected to complete in July 2026.