Experience Studio
Lauren Bradley has been a Principal at Experience Studio since 2018. Previously, she held the title of Vice President of Marketing at DMB Associates from 2016 to 2018 and Managing Director at Bigfish Creative Group from 2011 to 2015. With a background in brand strategy, she also served as Vice President Communications & Brand Strategy at DMB Associates from 2006 to 2010 and as a Senior Brand Strategist at SHR Perceptual Management from 2001 to 2004. Lauren has a MBA/MIM in International Brand Management from Thunderbird School of Global Management and a BBA in Real Estate Finance from University of San Diego.
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Experience Studio
We partner with community developers to connect special places with the people whose lives will be enriched by calling them home. We play two primary roles for our clients; External Marketing Department (EMD) and/or Agency of Record (AOR). In our capacity as EMD, our cross disciplinary team serves as an outsourced marketing department and is responsible for brand strategy, naming, identity design, strategic planning, welcome center design, lead generation, lead nurture, experiential marketing, customer experience, builder relations, budgeting and ROI reporting activities. We play this role for community developers who have limited in house marketing resources. In our capacity as AOR, we serve as embedded members of the in-house marketing team and deliver against a range of assignments including brand strategy, naming, identity development, marketing planning, media planning & buying, campaign development, collateral design, welcome/lifestyle center design, experiential marketing, web development, CRM & marketing automation implementation and management, event planning, and public relations.