Explorer Research
Mike Moussallem has a diverse background in research and insights, having held various leadership positions in companies such as Explorer Research, TNS, Kraft Foods, Pepsi-QTG Canada, and The Nielsen Company. With a Bachelor's degree in Economics from Western University and a Master's degree in Business Economics from Wilfrid Laurier University, Mike has honed their expertise in shopper insights and category management. Currently serving as President and Partner at Explorer Research, Mike is recognized for their strategic vision and in-depth knowledge of the retail and shopper industry.
Explorer Research
Explorer Research are the shopper experts, driving growth for the world’s leading brands. We use conscious and nonconscious research methods to understand, predict and influence shopper behavior. A leader in behavioral research, Explorer has online virtual reality simulations of all retail environments (grocery, mass, club, convenience) to enable agile shopper behavior testing. How we're different . . . 1. Explorer are shopper experts. With decades of combined in-house research experience at brands like Kraft and PepsiCo, no one has the depth and breadth of experience that Explorer delivers. 2. We have the broadest range of immersive testing environments, which means we can provide the methodology (online, in-store, in-lab) that works best for your research objectives and budget. 3. Explorer are biometric analytic experts that understand and interpret eye-tracking, facial coding, GSR, and EEG – fundamental insights to drive business growth. A leader in Virtual Reality, our online virtual reality is ideal for packaging, planogram, POSM, and aisle re-design research. Our online VR retail platform has eye-tracking, pathway measurement and is a fully interactive environment for testing. For in-person research, we have state-of-the-art shopper labs in both Chicago and Toronto. Our labs are equipped with focus group rooms as well as life-sized virtual reality with eye-tracking. Our services include: SHOPPER INSIGHTS • Planograms and Assortment • Signage & Point-of-Sale Marketing • Retail Design & Store of the Future • Retail Media Testing PACKAGING RESEARCH • Pack Express – Online Agile Research • Predesign Discovery • At shelf validation research PATH TO PURCHASE • DecisionPATH E-COMMERCE AND UX • Using simulated websites, our e-commerce testing service uses eye tracking to measure shopper engagement. SHOPPER ACTIVATION FRAMEWORK • A framework, that helps you better target shopper and trip opportunities to drive sales.