Karen Crum

Karen Crum is an accomplished professional with extensive experience in brand strategy and leadership. Currently serving as the EMEIA Brand Strategy Leader at EY since November 2023, Karen focuses on creating long-term value and trust for clients and society. Prior to this role, Karen was a Partner at EY-Parthenon, where efforts concentrated on developing actionable corporate and transaction strategies for clients globally. Karen's previous experience includes over a decade at McCann Worldgroup as SVP, Global Brand Strategy Director, and a significant period at Ogilvy UK as Global Strategy Partner. Karen's career began in the scientific realm as a genome scientist at Galapagos, motivated by personal aspirations to contribute to advancements in genetic research. Academic credentials include a PhD from the University of Cambridge, a Master's degree from the University of York, and a Bachelor's in Genetics from Queen's University Belfast.