Monica Berger

Monica Berger is a Senior Manager of Global Paid Media Marketing at F5, where responsibilities include leading global growth marketing media strategies and managing the paid media team. Prior to this role, Monica served as the Director of Strategy at POP, establishing audience segmentation practices, and held the position of Senior Manager for Display Media Ad Operations & Analytics at Adobe, focusing on global acquisition campaigns. Monica also contributed to dentsu international as Director of Insights & Solutions, pioneering data-driven marketing practices, and served as Associate Director of Data Analytics, supervising teams on digital campaign management. Monica holds a B.S. in Business Administration from USC Marshall School of Business, having been active in various student organizations during the academic career.