FABINDIA LIMITED (erstwhile Fabindia Overseas Pvt. Ltd.)
Anila Balaraman is an accomplished marketing professional with extensive experience in managing diverse marketing and account management roles. Currently serving as Marketing Manager at Fabindia Overseas Pvt Ltd since February 2019, Anila previously held the position of Account Manager at Direxions from June 2014 to September 2018, overseeing programs for Nestle's wholesalers, modern retailers, and redistributors, focusing on operational efficiency and data analysis. Anila's career includes roles as Assistant Manager at Accor Services/Edenred, where multiple loyalty programs for Hewlett-Packard were developed, and as Advertising Sales Officer at The Times of India Bangalore, managing client relationships and market analysis. Anila began the career at The Park Hotels as Assistant Manager, handling sales accounts. Anila holds a Master's degree in Business and Marketing from the University of Warwick - Warwick Business School and a Bachelor's degree in Hotel Administration/Management from WelcomGraduate School of Hotel Administration.
FABINDIA LIMITED (erstwhile Fabindia Overseas Pvt. Ltd.)
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Fabindia Ltd. was founded in 1960, with its first retail store in New Delhi. Bringing forth craftsmanship with contemporary designs, Fabindia carries a 63-year legacy of celebrating India’s rich heritage, spanning over 357 stores across 127 cities within the country and 13 international outlets across 7 countries. The offering includes a variety of Indian and Western wear for men, women, and children. Over the years, jewelry, bags and footwear, home furnishings, furniture, gifts, organic food and personal care products have been introduced to the range. An amalgamation of aesthetics and affordability, the brand is a celebration of India and its crafts, and is one of the country’s largest private platforms for products made from traditional techniques, skills and hand-based processes. Fabindia connects thousands of craft-based rural producers to urban markets, creating employment for artisan’s and preserving the country’s traditional handicrafts.