Nisha Verma is a seasoned professional with extensive experience in e-commerce operations and digital marketing, currently serving as Manager – Site Operations (Ecommerce) at FABINDIA LIMITED since February 2021. Prior to this role, Nisha held significant positions including Sr. Manager - Digital Marketing at BIOWORLD MERCHANDISING, where website operations were optimized, and Marketing Manager - Online at Printland.In, where revenue was increased sixfold and multiple digital marketing initiatives were executed. With a foundational background as an SEO Executive and Web Developer in earlier roles, Nisha possesses a comprehensive skill set in web management, digital strategy, and team leadership, complemented by a B.Tech in Computer Science from UPTU.
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FABINDIA LIMITED (erstwhile Fabindia Overseas Pvt. Ltd.)
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Fabindia Ltd. was founded in 1960, with its first retail store in New Delhi. Bringing forth craftsmanship with contemporary designs, Fabindia carries a 63-year legacy of celebrating India’s rich heritage, spanning over 357 stores across 127 cities within the country and 13 international outlets across 7 countries. The offering includes a variety of Indian and Western wear for men, women, and children. Over the years, jewelry, bags and footwear, home furnishings, furniture, gifts, organic food and personal care products have been introduced to the range. An amalgamation of aesthetics and affordability, the brand is a celebration of India and its crafts, and is one of the country’s largest private platforms for products made from traditional techniques, skills and hand-based processes. Fabindia connects thousands of craft-based rural producers to urban markets, creating employment for artisan’s and preserving the country’s traditional handicrafts.