Fabric
Asfand Minhas is an experienced professional with a robust background in product management, engineering, and marketing. Currently serving as a Senior Solutions Engineer at fabric since June 2022, Asfand previously held various roles at Lightspeed Commerce, ranging from Product Manager for Consumer 360 to Sales Engineer, showcasing a strong expertise in retail and hospitality technologies. Prior experience includes a role as Sales Productivity Specialist at Pivotal Software, contributing to the company's innovative approach to technology. Asfand also served as the European Capacity Support Officer for Commonwealth Games Canada, and held marketing positions at McMaster University and the Hamilton Tiger-Cats Football Club. Education includes an Advanced Product Management Certificate from Product Faculty and an Honours Bachelor of Science from McMaster University.
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Fabric
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fabric is the headless commerce platform purpose-built for growth. Customers like GNC, ABC Carpet & Home, and Universal Lacrosse trust fabric for its open and modular design, allowing them to be live in weeks without having to replatform. fabric is a force multiplier on retailers’ existing technology investments proven to grow digital revenue by up to 3x.