Michael Fernandez

Michael Fernandez is an accomplished marketing professional with extensive experience in both experiential marketing and brand management. As the owner of Factory 360 since September 2007, Michael has led a full-service experiential marketing agency specializing in event marketing and grassroots initiatives. Prior to this role, Michael held significant positions at Diageo as the Reserve Brands Director for Latin America and as a Senior Brand Manager for Crown Royal, focusing on multicultural marketing. At PepsiCo, responsibilities included directing Hispanic marketing efforts and developing urban marketing campaigns. Michael's career also includes managing Hispanic marketing for Miller Brewing Company and account executive roles at Sosa, Bromley, Aguilar and Associates as well as The Coca-Cola Company. Michael holds a BBA in Marketing from St. Mary's University and completed the Latino Entrepreneur program at Stanford University Graduate School of Business in 2016.