Elie Asmar

Elie Asmar currently serves as the Director of Digital Innovation and Monetization at Fadaat Media, a position held since January 2023. Prior to this role, Elie held various positions at AL Jadeed TV from March 2011 to January 2023, including Chief Marketing Officer, where responsibilities encompassed Marketing, Research, TV programming, Digital Media, and Archive department management. As Strategy Advisor and Head of New Media, Elie contributed to the strategic direction of Al Jadeed TV and oversaw international distribution and digital media platforms, including the launch of Hawacom TV and the upcoming Al Jadeed Radio. Elie's earlier experience includes leadership roles at Sharjah Media Corporation and LBC Group. Elie holds a PhD in Business Administration from Paris XI and Holy Spirit University of Kaslik, as well as an MBA and a Master's degree from the American University of Beirut, along with a Bachelor's degree in Business Administration from the same institution.