Fairing
Reshma Patel currently serves as the Head of Finance at Fairing since June 2023. Prior to this role, Reshma held the position of Senior Director of Finance, Strategy & Data at Ollie Pets from January 2018 to June 2023. Reshma's earlier experience includes an internship at Master & Dynamic in 2016 and an Associate role at NERA Economic Consulting from 2011 to 2015. Reshma Patel earned a Master of Business Administration from The Wharton School between 2015 and 2017, a Master of Arts in Statistics from Yale University, and a Bachelor of Science in Economics & Statistics from the University of Florida. Reshma also has academic experience at Tsinghua University.
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Fairing
EnquireLabs uses survey data to deliver consumer truth across personalization, conversion optimization, and customer experience, as well as attribution. Because the insights also append customer data, responses are still linked to the shopper and their transactions. For compatibility across all verticals, the company has released its flagshipQuestion Stream product as well as a software development kit (SDK) beta program. EnquireLabs has launched its SDK beta program to expand into new verticals, which was previously available only to Shopify brands.The company was established in 2020 and is headquartered in New York.