Falabella
Francisca Sierralta C. has extensive experience in visual merchandising, currently serving as Visual Merchandising Manager Stand Alone at Falabella Retail S.A. since March 2016, overseeing 12 brands across 55 locations nationally. Previous roles include Subgerente and Project Manager of Visual Merchandising for Stand Alone brands, as well as an Assistant in Visual Merchandising for international brands. Francisca's background includes experience with Komax S.A. as a Visual Merchandiser for The North Face and freelance work in production for national and international fashion. Educational qualifications include a Diplomado in Marketing Digital from Pontificia Universidad Católica de Chile and a degree in Diseño de Vestuario from Duoc UC.
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Falabella
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Falabella is a multinational chain of department stores owned by Chilean multinational company SACI Falabella, is the largest South American department store.