Fanatics
Bill Solano serves as the Senior Director of Media Strategy & Partnerships at Fanatics since March 2024. Prior to this role, Bill held two senior director positions at PointsBet, overseeing media partnership activation and managing the PointsBet x NBC Sports partnership from November 2020 to April 2024. Bill's experience also includes strategic planning roles at Carat, where responsibilities encompassed leading planning and execution for notable clients such as P&G and Diageo, and at MEC, where Bill developed global strategies across various brands. Early career experiences included positions at Google and UM Worldwide, focusing on digital education and integrated media planning, respectively. Bill holds a BA in Communications with a specialization in Advertising and PR from Loyola University Maryland and has studied at Syracuse University in Florence, enhancing a solid foundation in marketing and media strategy.
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Fanatics
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Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, over 5,000 athletes and celebrities, and over 250 exclusive athletes; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.