Fanatics
As Chief Marketing Officer of Fanatics Collectibles, Ken oversees brand vision, strategy and marketing efforts across the entire portfolio of physical and digital collectibles within Fanatics Collectibles, including the company’s iconic, cornerstone sports trading card brand, Topps. Ken works closely with Fanatics’ partners, including sports leagues, player’s associations, and collaborators, to create compelling campaigns, activations and experiences throughout Fanatics Collectibles’ marketing, advertising and content verticals.
Before joining Fanatics Collectibles, Ken held the position of Executive Vice President and Chief Marketing Officer at Red Bull North America where he was responsible for directing innovative programming to create premium experiences for consumers, spectators, and audiences. Prior to Red Bull, he spent 10 years in traditional CPG at SC Johnson where he worked on a number of large-scale consumer brands.
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Fanatics
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Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, over 5,000 athletes and celebrities, and over 250 exclusive athletes; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.