Fanatics
Scott Gude is a seasoned executive with extensive experience in analytics, experimentation, and ecommerce. Currently serving as Senior Vice President of Analytics and Experimentation at Fanatics, Inc. since December 2008, Scott Gude implements A/B testing capabilities and develops strategies to enhance web analytics and data segmentation, driving incremental sales. Previously, Scott held roles at Dell Inc. as Senior Marketing Manager for Online Analytics and Testing, where market enhancements significantly impacted bottom-line results, and at Advanced Micro Devices in various capacities, including Pricing Manager and Worldwide Product Launch Manager. Scott Gude's educational background includes an MBA in Strategic Management and Entrepreneurial Management from The Wharton School and a BSBA in Economics and Finance from Creighton University.
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Fanatics
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Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, over 5,000 athletes and celebrities, and over 250 exclusive athletes; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.