Fanatics
Sonya Jones is an accomplished marketing and merchandising professional with extensive experience in driving sales growth and product innovation across various retail sectors. Currently serving as Senior Manager Marketing & Merchandising at Fanatics, Sonya has significantly increased sales by 77% year-over-year. Previous roles include Category Merchandise Manager for Women's Intimates at Jockey International, managing a $175M category, and Product Marketing Manager at Herff Jones, overseeing product lifecycle management with a 44% revenue increase. In earlier positions, Sonya excelled in strategic planning and partnership development across multiple retail channels, demonstrating a strong ability to align product assortments and marketing strategies with business goals. Sonya holds a Bachelor of Science in Apparel Merchandising from Indiana University Bloomington.
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Fanatics
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Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, over 5,000 athletes and celebrities, and over 250 exclusive athletes; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.