Fanatics
Wade Tonkin is an experienced professional in affiliate marketing with over two decades of expertise. Currently serving as Director of Global Affiliate Marketing at Fanatics, Inc. since November 2010, Wade is responsible for the acquisition, activation, and optimization of affiliate partners for top licensed sports retail sites. Prior to this role, Wade held positions at GTO Management as Partner in Sales and Business Development, Forge Business USA as Director of Sales for North America, and KowaBunga Technologies as Sales Manager. Wade has also worked in various sales management roles at Kowabunga!, MediaSolv, Etera.com, and SeattleLab. Educational background includes studies at Skagit Valley College and Mount Vernon High School.
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Fanatics
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Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, over 5,000 athletes and celebrities, and over 250 exclusive athletes; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.