Farlabo
Dorleta Diego Hernando currently holds the position of CIO & COO for Data, Technology & Operations at Farlabo since May 2023. Prior experience includes serving as a Senior Project Manager for Operational Excellence and a Business Analyst at Mercedes-Benz Trucks & Buses España from January 2017 to January 2023. Additionally, Dorleta worked as a Business Unit Controller at Mercedes-Benz España between January 2014 and January 2017 and was a Process and Management Information Systems officer at Solarig from January 2010 to January 2014. Earlier in the career, Dorleta was a Business and Information Systems Consultant at Ernst & Young from January 2007 to January 2010. Educational qualifications include an Advanced Management Control Program from Esade and a Master’s degree in Operations Management from Universitat de Barcelona.
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Farlabo
Since 1947 Farlabo distributes international luxury brands on the Spanish market, through three different business divisions: Perfumes, Luxury Cosmetics and Pharmacy. Farlabo works in partnership with the best international brands with a view to their deployment on the Spanish market. Our brand directory brings together an extensive array of Houses including Rochas and Montblanc fragrances, Orlane and Juvena Luxury Cosmetics and Pharmacy brands, such as Declaré and Teaology, among others. Perfumes, luxury cosmetics and pharmacy: each brand is unique, special and innovative. In this way, we manage to reach a wide range of customers and best satisfy their needs. Our ability to tailor unique strategies conceived for each brand is at the heart of our success as, with our experience and professionalism, we add value to our brands and bring them closer to customers. Our passionate, young and agile team is fully integrated in our brands and enables us to offer unique services to our selective perfumes, luxury cosmetics and pharmacy customers. We achieve our goals through the work and expertise of five departments and a transversal structure.