Farlabo
Laura Serrano Jiménez is a seasoned marketing and public relations professional with extensive experience in the fashion and beauty sectors. Currently, Laura serves as PR Manager, Group Marketing Manager, and Product Marketing Manager at Farlabo since January 2016. Prior experience includes roles as a fashion and beauty writer for LOVE magazine at Grupo V, and as a fashion and beauty writer at Bauer Media Group's BRAVO magazine. Laura's background in journalism is further demonstrated through tenure at Hearst Magazines with ELLE, where responsibilities included writing and content development. Educational qualifications include a Master's degree in Marketing Management from EAE Business School and a Bachelor's degree in Journalism, alongside a secondary Bachelor's degree in Business Administration from Universidad Rey Juan Carlos.
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Farlabo
Since 1947 Farlabo distributes international luxury brands on the Spanish market, through three different business divisions: Perfumes, Luxury Cosmetics and Pharmacy. Farlabo works in partnership with the best international brands with a view to their deployment on the Spanish market. Our brand directory brings together an extensive array of Houses including Rochas and Montblanc fragrances, Orlane and Juvena Luxury Cosmetics and Pharmacy brands, such as Declaré and Teaology, among others. Perfumes, luxury cosmetics and pharmacy: each brand is unique, special and innovative. In this way, we manage to reach a wide range of customers and best satisfy their needs. Our ability to tailor unique strategies conceived for each brand is at the heart of our success as, with our experience and professionalism, we add value to our brands and bring them closer to customers. Our passionate, young and agile team is fully integrated in our brands and enables us to offer unique services to our selective perfumes, luxury cosmetics and pharmacy customers. We achieve our goals through the work and expertise of five departments and a transversal structure.