Farlabo
Luana Besancenot is a seasoned marketing professional currently serving as the Group Marketing Manager for Helena Rubinstein & Courrèges at Farlabo since August 2018, following previous roles as Senior Product Marketing Manager and Product Marketing Manager for the same brands. Prior experience includes a position as a Trainee Market Associate at Expedia, Inc., where responsibilities involved optimizing partner competitiveness and managing inventory during peak demand periods. Additionally, Luana gained experience as a Business Development Trainee at Carfy.es, focusing on strategic account management and market segmentation. Educational qualifications include a Bachelor of Business Administration from IE Business School, attained between 2014 and 2018, and earlier studies at Lycée Carnot Dijon from 2012 to 2014.
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Farlabo
Since 1947 Farlabo distributes international luxury brands on the Spanish market, through three different business divisions: Perfumes, Luxury Cosmetics and Pharmacy. Farlabo works in partnership with the best international brands with a view to their deployment on the Spanish market. Our brand directory brings together an extensive array of Houses including Rochas and Montblanc fragrances, Orlane and Juvena Luxury Cosmetics and Pharmacy brands, such as Declaré and Teaology, among others. Perfumes, luxury cosmetics and pharmacy: each brand is unique, special and innovative. In this way, we manage to reach a wide range of customers and best satisfy their needs. Our ability to tailor unique strategies conceived for each brand is at the heart of our success as, with our experience and professionalism, we add value to our brands and bring them closer to customers. Our passionate, young and agile team is fully integrated in our brands and enables us to offer unique services to our selective perfumes, luxury cosmetics and pharmacy customers. We achieve our goals through the work and expertise of five departments and a transversal structure.