Farlabo
Sonia Delgado Arroyo has extensive experience in commercial negotiation and team management within the beauty and retail sectors. Currently serving as KAM ECI at Farlabo since May 2011, responsibilities include negotiating commercial conditions, developing brand strategies, and overseeing sales analysis and budgeting. Previous roles include Training Manager for various luxury brands and Supervisor at Sisley and Shiseido, where duties encompassed staff management, merchandising, and training. Sonia's career began as an Assistant in commercial departments and recruitment, showcasing a solid foundation in client relations and operational support. Educational qualifications include a degree in Business Sciences from Universidad Autónoma Madrid and a Pedagogical Aptitude Certificate from Universidad Complutense Madrid.
Farlabo
Since 1947 Farlabo distributes international luxury brands on the Spanish market, through three different business divisions: Perfumes, Luxury Cosmetics and Pharmacy. Farlabo works in partnership with the best international brands with a view to their deployment on the Spanish market. Our brand directory brings together an extensive array of Houses including Rochas and Montblanc fragrances, Orlane and Juvena Luxury Cosmetics and Pharmacy brands, such as Declaré and Teaology, among others. Perfumes, luxury cosmetics and pharmacy: each brand is unique, special and innovative. In this way, we manage to reach a wide range of customers and best satisfy their needs. Our ability to tailor unique strategies conceived for each brand is at the heart of our success as, with our experience and professionalism, we add value to our brands and bring them closer to customers. Our passionate, young and agile team is fully integrated in our brands and enables us to offer unique services to our selective perfumes, luxury cosmetics and pharmacy customers. We achieve our goals through the work and expertise of five departments and a transversal structure.